What does a copywriter do?

Here’s five good reasons you need a copywriter – and why you’ll be glad you hired one.

A copywriter tells your story

A good writer gives the colour and energy to the material you need to bring your product or service to potential customers and clients.

Your skill has been building your great business but if writing’s not your thing, you need help to find the rights words to make your company memorable.  A copywriter has the skills to make the words on your website, blog, emails or social media posts sing – and sell.

They free up your time

Even if writing comes easily to you, finding the time can be a challenge.

Outsourcing this part of your workload can free you up to tackle the rest of what’s on your plate. Staying focused on the things you do best and paying a freelancer to do your writing can be cost effective in the long run.

They bring passion and expertise

A good freelance copywriter can promote a product and is also a content writer who can educate and demonstrate your company’s expertise. They know the best way to write website copy to engage your audience as well as spur the reader to action. They have the skills to craft a blog post that is informative and authoritative, building trust in your business.

“Copy is a direct conversation with the consumer.” – Shirley Polykoff

They know how to cuts through the internet noise

Well written copy and content gives you brand a voice people want to not only listen to, but converse with. Copy for copy’s sake is just more noise. SEO knowledge is certainly advantageous but a good freelance copywriter can put it to work effectively with great content. They understand what the reader is searching for and answer that need in natural language. Not only is the reader engaged but answering their query simply and effectively helps your Google ranking, too. Algorithms and spiders aren’t the only things crawling the web. Google has human checkers too.

They’ll be who you want them to be

A freelance copywriter hired by you will bring all their expertise and experience but also versatility and eagerness to learn. They will listen to what you want your brand voice to be and write copy with your agenda in mind.

Copywriters have to ask questions, research thoroughly and understand completely what you want, what your customers need in order to write what matters.